UH Energy Website
Problem
Course discovery and conversion suffered due to inconsistent page structure and navigation friction.
Goal
Improve certification-page conversion and strengthen navigation clarity for prospective learners.
Research / Process
Redesigned 21+ certification pages, validated information architecture, and aligned page hierarchy to scanning behavior.
UH Energy Process Snapshot
Solution
Built a unified web pattern that turns dense energy research into scannable pathways for students and professionals.
UH Energy Solution Preview
Final Outcome
Shipped updated page system and backlog strategy for future optimization.
Impact
Increased conversion across 3,000+ users and created a stronger foundation for future site improvements.
Reflection
Combining product content strategy with implementation review helped us move quickly without sacrificing quality.